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Why We Love ’90s Fashion


The ’90s fashion brought us baggy jeans, cropped cardis, slip dresses, chokers, and the iconic baguette bag. There was a mix of many different styles ranging from grunge to hip-hop, punk, and minimalism, and pop culture icons like musicians and movie stars were the significant influencers of the trends.

It was a decade synonymous with rebellion, individuality, and a profound shift in the history of fashion that continues to cast its spell on style enthusiasts today. But what is so enduring about the allure of this era’s trend? 

Travel back in time as we rediscover the nostalgic, authentic, and fearless creativity that made the ’90s a perpetual source of style inspiration.

Why Do People Like ’90s Fashion?

Why We Love '90s Fashion - Female

People love the ’90s fashion for its nostalgic appeal and the sense of authenticity it carries. The grunge aesthetic, with its comfortably imperfect and worn-in appearance, reflects a genuine, laid-back attitude that conveys a sense of individuality and a break from conventional norms.

In the ’90s, people began challenging traditional ideas about what men and women should wear, even blurring gender lines in fashion. The style also speaks to disaffected youth, who want luxury but don’t want to look too flashy. It appeals even to young tech billionaires who grew up in jeans and hoodies and prefer a casual, non-conformist approach to dressing.

In short, ’90s fashion gives a middle ground that fits the desire for realness without being too fancy or too laid-back, making it relevant and attractive to diverse individuals and fashion enthusiasts. It allows for a mix of influences and stands out as a reminder that personal style can be diverse and doesn’t need to fit into a predetermined box.

What Are the ’90s Fashion Trends We Love?

The 1990s was a decade of diverse and eclectic fashion trends. Some of these notable ‘90s fashion trends include:

Crop Tops and Tube Tops

'90s Fashion - Crop Tops

In the ’90s, crop tops and tube tops were a thing, often paired with high-waisted bottoms. Pop stars like Britney Spears and the cast of “Friends” influenced this trend, bringing a playful and stylish vibe to the era’s fashion.

Flannel Shirts

'90s Fashion - Flannel Shirt

Once linked to lumberjacks, flannel shirts became a star in casual fashion during the ’90s. Tied around the waist for a grunge vibe, it showed that style doesn’t need to be pricey. And, despite today’s rapid trend changes, flannel remains a staple, refusing to fade away. The revival of flannel in the ’90s by figures like Cobain reflects the cyclical nature of trends. 

Graphic Tees

'90s Fashion - Graphic Tees

Move away from preppy styles and express your grittier side with graphic or band tees. Oversized graphic tees featured colourful and patterned designs, often displaying band affiliations. This laid-back approach to making a fashion statement echoed the cool vibes of figures like Sofia Coppola and Kim Gordon.

Slip Dresses

'90s Fashion - Slip Dress

Once worn for modesty, slip dresses roared back in the ’90s, embracing female independence. It defined ’90s minimalism and the underwear-as-outerwear trend. From lace elegance to sheer ‘naked’ styles, they fit any vibe. Influential fashion icons Princess Diana, Kate Moss, and Jennifer Aniston all rocked them. Paired with anything from a leather jacket to a blazer, choker, and matching kitten heels, the style speaks very much of the ’90s.

Oversized Sweater


The oversized sweater trend challenged the emphasis on body form and embraced a looser, androgynous style. During this time, fashion was breaking away from the tight and fitted looks of the previous decades, so wearing an oversized sweater became a simple yet impactful form of fashion rebellion and an iconic ’90s style.


'90s Fashion - Athleisure

The ’90s set the stage for athleisure, making sporty and casual wear suitable for everyday use. Tracksuits, windbreakers, and sneakers became go-to choices. From Whitney Houston’s Super Bowl tracksuit performance to Princess Diana’s iconic workout look, athletic wear seamlessly blended into both sports and everyday fashion during this era.


'90s Fashion - Tie Dye

Tie-dye was another ’90s trend associated with a laid-back, carefree vibe. It was often seen in T-shirts, hoodies, and other casual wear. Destiny’s Child rocked colourful tie-dye caps, oversized tees, and dresses. Now, the ’90s tie-dye trend is back with many stylish ways to wear it.


'90s Fashion - Denim

Denim was a staple in ’90s fashion. This included denim jackets, overalls, skirts, and jeans,  Double denim, or the “Canadian tuxedo,” was a popular trend where people wore denim on top and bottom. 

Platform Shoes

'90s Fashion - Platform Shoes

Both men and women embraced platform shoes and chunky sneakers. The Spice Girls, for example, were known for their platform shoes, and the style became a symbol of the era.


'90s Fashion - Chokers

Chokers, the ’90s go-to accessory, made of stretchy material or leather, added flair to various outfits. In recent years, chunky leather and chain chokers have made a comeback, bringing punk vibes to any look. Whether bold or sleek, these accessories add edge to your ensemble.


'90s Fashion - Scrunchies

Scrunchies were ’90s hair staples, adorning high ponytails and adding colour to casual wear. The trend’s revival includes not just cotton but also silk and organza options.

Baguette Bag

'90s Fashion - Baguette

Deemed as one of the greatest ’90s bag styles, the baguette proves its enduring charm in the world of accessories. This compact, elongated bag is beloved for its versatility, from casual to formal. And once purely an accessory became a must-have fashion piece.

Final Note

Many years have passed and the bold and unique spirit of the ’90s fashion still lives on. Nowadays, there’s a ton of pressure to stick to a specific look or style, magnified by the rise of social media influencers. But, when we look back at the ’90s, we remember that it’s okay not to be tied down to just one style. It lets us mix and match—be it grunge, simple, avant-garde, or classic. 

So how can we not love it? Let’s take a cue from the ’90s and revel in the freedom to express ourselves authentically.

Anna Kim

Anna Kim was born and raised in Korea before moving to London at age ten. Surrounding herself with other fashion-lovers and having constantly experimented with her style since childhood, Anna isn’t afraid to stand out in what she’s wearing. Her lifelong adoration for all things fashion and her strong roots where she grew up have allowed her to write and share about anything and everything that’s currently trending in Asia and the rest of the world.

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