Type to search

What is the Fashion Revolution and How to Participate


Fashion Revolution has been quietly brewing over the past few years—turning fashion from a symbol of excess into a force for good. This global movement has been reshaping the fashion industry, demanding transparency, ethical practices, and a commitment to a sustainable future. 

But what is the Fashion Revolution all about and how you can actively participate in this transformative movement? 

What Is the Meaning of the Fashion Revolution?

Fashion Revolution

At the heart of the Fashion Revolution is the concept of sustainability. This is a commitment to clothing that is produced with the environment and human rights in mind.

The production of clothing can be a resource-intensive process, resulting in a staggering carbon footprint, excessive water usage, climate crisis, and a trail of waste that pollutes our planet. The Fashion Revolution is about understanding these environmental impacts brought on by the fashion industry and taking steps to mitigate them. 

It’s also deeply intertwined with the lives of the garment workers who create our clothes. The movement insists on fair treatment, ensuring that every person involved in the process enjoys dignified working conditions, fair wages, and the basic rights we often take for granted.

The Fashion Revolution has developed a white paper outlining its vision for a better fashion future. It’s a comprehensive guide that sets out the steps needed to transform the industry into one that demands value for people and the environment above all else.

When Was the Fashion Revolution?

Rana Plaza and the Birth of Fashion Revolution

On April 24, 2013, the Rana Plaza building in Bangladesh collapsed, claiming the lives of over 1,100 garment workers. This catastrophic incident became a catalyst for positive change, giving birth to the Fashion Revolution.

So, every year, during the last week of April, the world comes together to celebrate Fashion Revolution Day, which then became a week-long event. It is a time when the spotlight turns on the fashion world and its intricate supply chain—all to commemorate the tragic Rana Plaza disaster, a grim reminder of the human and environmental exploitation rampant in the industry. 

The Fashion Revolution was founded by two remarkable women, Carry Somers and Orsola de Castro. Their mission was simple yet profound: to create a global fashion industry that conserves and restores the environment and values people over growth and profit. 

It’s a movement that transcends borders, uniting people and fashion revolutionaries from around the world in a shared commitment to change.

How Do We Participate in the Fashion Revolution?

Join the Fashion Revolution

Now, we’ll explore how you, as a consumer and fashion enthusiast, can actively participate in this global movement. We’ll look deeper into the myriad ways you can demand change, support eco-friendly brands and retailers, and become a fashion revolutionary who has the power to shape the fashion industry. 

“Who Made My Clothes” 

One of the key initiatives of the Fashion Revolution is the “Who Made My Clothes” campaign. This campaign, born in the wake of the tragic Rana Plaza disaster, encourages fashion revolutionaries to ask the brands they love about their supply chains, seeking transparency and accountability. 

By doing so, we raise awareness about human rights in the fashion industry. We will be connected with the faces, stories, and working conditions of the people responsible for crafting the garments we wear. We become agents of change, advocating for the rights and well-being of the often voiceless garment workers.

“What’s In My Clothes”

Another bold vision of this fashion movement is of a world where fashion isn’t just about looking good but also doing good for the planet. The goal is to have fashion companies work to regenerate ecosystems instead of depleting them. 

A fashion revolutionary step in by educating themselves about the substances that make up their attire, including the potential environmental hazards associated with certain materials and manufacturing processes.

Brands that embrace “What’s In My Clothes” commit to providing information about the materials and processes used in their products, helping consumers make choices that align with their values and take on environmental issues.

Support Sustainable Brands

Look for fashion brands that embrace sustainability practices. These brands often use organic, recycled, or upcycled materials in their clothing. By buying from them, a fashion revolutionary casts a vote for more responsible production.

Choose Quality Over Quantity

Invest in quality clothing that is made to last. Fast fashion encourages disposability, but sustainable fashion promotes longevity. Buy fewer items of higher quality, and you’ll reduce the amount of clothing that ends up in landfills.

Reduce, Reuse, Recycle

Embrace the three Rs in your fashion choices. Reduce your overall consumption, reuse what you already have in creative ways, recycle or upcycle old clothing whenever possible, and join or start a clothes swap in your community A fashion revolutionary adheres to a more sustainable wardrobe over acquiring new clothing now and then—a mindset brought on by fast fashion. 

Fashion Revolution Week: A Time to Reflect on the Global Fashion Industry

On Fashion Revolution Week, take a moment to reflect on the clothes you wear and the brands you support. Educate yourself about the history of the fashion industry, including its triumphs and shortcomings. Use your voice to raise awareness about the urgent need for change in the industry.

With over 90 countries involved in the campaign, a fashion revolutionary can easily get in touch with event organizers and country coordinators directly through their page.

Why Do We Need a Fashion Revolution?

The fashion industry is one of the largest polluters globally, contributing to environmental degradation. And it often relies on exploitative labour practices. 

A Fashion Revolution is our call for change—a demand for transparency, ethics, and sustainability. Its power lies in embracing style and substance while protecting both the planet and people. 

Final Note

In truth, the Fashion Revolution is more than a movement. It’s a global awakening. It’s a call to action for consumers, fashion designers, fashion brands, businesses, retailers, and everyone involved in the fashion industry, all around the world.

As consumers, we hold significant power. By making informed decisions about our clothing purchases, we can drive the industry toward a more ethical and green future.

Join the movement and be a part of the positive change that reshapes the fashion industry for the better. Be a fashion revolutionary!

Imani Jackson

Imani Jackson is a writer born, raised, and based in South London. She developed a keen eye for style through her habit of observing people’s clothes in the street every day. When she isn’t doing that, she likes to spend her time writing about the trends she sees, going out and dancing with the girls, or curating her R&B playlist for the next round of people-watching.

  • 1