Colour trends are a big part of what defines fashion eras, and every year, global colour authority Pantone reveals the shade that will make headlines in the seasons ahead.
As we recognise colour as a critical form of communication and a way to express emotions, engage, and connect, the new colour chosen every year becomes a summation of what the near future ahead represents, and will often creatively affect ideas and trickle into interior design trends and fashion.
Pantone not only reveals to us the colour of the year, but also what the new shade symbolises and how it expresses the general mood and desires of the world as a whole. Read what it means and how you can incorporate it into your style below.
Coming after Ultimate Gray and Illuminating, the two colours that represented 2021, Pantone revealed the colour for 2022 that expresses the new light that comes with the new year, the altered landscape we live in, the triumph of the creative spirit and personal inventiveness, and the expansive possibilities that lay ahead of us — Very Peri, a periwinkle blue.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” shares Leatrice Eiseman, executive director of Pantone’s Color Institute.
17-3938 Very Peri represents “the global zeitgeist,” she continues. “As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming — the expanding popularity of the metaverse and rising artistic community in the digital space – Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.”
“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
All the blues in your wardrobe will be taking a backseat this season behind the dynamic periwinkle blue hue with a vivifying violet-red undertone. Very Peri blends the faithfulness and constancy of blue with the energy and excitement of red, and the happiest and warmest of all the blue hues introduces an empowering mix of newness that can inspire hope and a joyous attitude and dynamic as you wear it.
What we love about every Pantone Colour of the Year is how each represents an outlook and general emotion that are compatible with our shared default values and, in fashion, can be worn in a multitude of ways.
You can sport the colour as a bright focus of your outfit or as statement pieces, as the periwinkle colour is soft yet striking, a great representation of courageous creativity and imaginative expression. By wearing Very Peri, you can signify and amplify your resilient attitude and dynamic presence to the world.
Very Peri is a stunning colour that represents a new world to navigate and the resilience of creativity. We think this is the perfect summation of fashion and trends, with the beginning of the year showing us untapped possibilities. However you decide to dress the colour of 2022, we know that you’ll feel a bout of inspiration and hope every time you put it on.