Type to search

History of Fashion: The Evolution of Clothing and Style


Fashion is like a language, and our clothes are the words we use to express who we are.

But did you ever wonder how this language of fashion started? If we were to take a time machine, the long history of fashion would tell us not only how people dressed or what they liked but also what happened and how they felt at different points in history.  

By understanding the history of fashion, we get to peek into the wardrobes of our ancestors and see how they expressed themselves.

So, come with us on a journey through time as we explore the amazing and ever-changing story of fashion—from togas and corsets to the modern world of eco-friendly clothes and fashion for everyone!

History Of Fashion From Ancient Times to the 19th Century

This adventure guides us through hundreds of years of changing clothes and styles that have influenced how we dress and show our personality. We’ll journey from the fancy outfits of long-ago times to the rich styles of the 1800s.

Ancient Fashion

History of Fashion - Ancient

The history of fashion is a fascinating journey, taking us to ancient civilisations like Egypt, Greece, and Rome. Fashion trends were as prevalent then as they are now, even if the styles were vastly different.

Ancient Egyptians, for instance, were known for their love of intricate, flowing garments. Both men and women in this era took great care in how they wore and styled clothes, often opting for linen, lightweight fabrics, and elaborate drapes and headdresses to combat the desert heat. Men’s fashion in ancient Egypt typically involved a kilt-like garment, while women embraced the elegance of draped dresses.

The Greeks, known for their contributions to philosophy and democracy, also left their mark on fashion. The iconic chiton, a simple tunic made from wool or linen, was a staple. And then, there’s ancient Rome, where men wore togas to signify citisenship and social status.

The art of clothing making in these ancient civilisations was truly a craft. The techniques included weaving, dyeing, and sewing, often done by hand. The Egyptians were experts in the art of pleating and draping. Greek garments featured intricate folds and fasteners, while Romans excelled in tailored clothing and using dyes made from plants and insects for their vibrant colours.

Medieval and Renaissance Fashion

History of Fashion - Medieval and Renaissance Fashion

The Middle Ages transported us to a world heavily influenced by religion and tradition. Here, clothing was a statement of faith, social status, and craftsmanship.

The Medieval period was marked by long, flowing robes and tunics. The attire of knights, lords, and ladies was characterised by layers, with intricate embroidery and jewellery often signifying nobility and women wore pants or undergarments in several forms. But while royals and nobles boasted opulent designs, commoners opted for more modest attire, again signifying social status.

During the Renaissance, a time of big change, fashion was like a colourful burst of creativity. People wore fancy clothes with high collars, puffy sleeves, and tight tops. It was all about being elegant and stylish!

The Age of Enlightenment and Victorian Era

History of Fashion - The Age of Enlightenment and Victorian Era

The 18th century marked the Age of Enlightenment. Fashion, too, underwent an evolution. Dresses became lighter, with ornate, delicate fabrics like silk and lace taking centre stage. The silhouette embraced a more natural shape, moving away from the constricting stays of the previous century.

Also during this age, the colours were vibrant, and hairstyles reached new heights, literally. French fashion, led by designers like Marie Antoinette’s personal dressmaker, Rose Bertin, became the height of elegance.

The 19th century, also known as the Victorian Era, was a blend of revivals and innovations. Queen Victoria popularised the white wedding dress. Literature and art also played a pivotal role, with authors like Jane Austen and Charles Dickens providing vivid descriptions of clothing in their novels.

The Romantic and Rococo art movements were reflected in the luxurious, layered gowns of the time, and by the coming of the Industrial Revolution, new techniques and fabrics were introduced, paving the way for the mass production of clothing.

Fashion Trends Through the 20th Century

In the 20th century, fashion changed a lot, just like how society, culture, and technology changed at the time. This section of our fashion journey takes you through the dynamic trends that define each decade and how they set the stage for the modern styles we know today.

1900s: The Belle Époque and the Edwardian Era

1900s: The Belle Époque and the Edwardian Era

The dawn of the 20th century marked a significant shift in fashion history. French fashion designers were at the forefront of the industry and Paris was the heart of the fashion world. Its influence spread far and wide.

The Belle Époque, or “Beautiful Era,” lived up to its name in terms of fashion. Here, fashion preferences leaned towards extravagant, almost theatrical outfits. Women donned elaborate gowns, often with corsets and intricate detailing. Bright neon colours, though not as pervasive as today, made appearances in the form of vibrant evening wear.

After the Belle Époque came the Edwardian era, and it brought new clothing styles. Edwardian fashion changed the heavy, ornate clothing of the previous decade into more relaxed and practical clothes. Women’s fashion began to favour lighter fabrics, such as lace and chiffon, and tailored blouses reflected the interest in casual wear.

1910s-1920s: The Roaring Twenties and Flapper Revolution

1910s-1920s: The Roaring Twenties and Flapper Revolution

In 1910, the world was undergoing profound changes, including the aftermath of World War I. This global conflict made a significant impact on the fashion scene. The fashion industry had to adapt to the demands of wartime, resulting in clothing that was less extravagant. Practicality became the norm, with many women joining the workforce and adopting more straightforward, tailored outfits.

The Roaring Twenties was a time of liberation and it echoed through fashion. Women said goodbye to long skirts and tight clothes, choosing shorter, looser styles that gave them more freedom in what they wore. This fashion trend was heavily influenced by the societal changes of the time, where women gained more independence and were no longer confined to traditional roles.

Evening wear evolved dramatically, with the classic flapper-style dress becoming an icon of the era. Parisian haute couture was still influential, but a newer, more relaxed style was taking over.

1930s-1940s: The Influence of Hollywood and World War II

1930s-1940s: The Influence of Hollywood and World War II

The 1930s was an era that oozed Hollywood glamour, so the silver screen played a significant role in shaping fashion trends during this period. Movie stars like Greta Garbo and Jean Harlow became style icons, influencing what people wore in their everyday lives.

The elegance of the 1930s fashion was characterised by bias-cut gowns that draped gracefully, Art Deco influences, and bold accessories. The silhouette was sleek and sensuous, with a focus on creating a feminine yet powerful look. Fashion designers wanted to copy the fancy looks of movie stars, mixing clothing style with movie magic.

World War II also had a profound impact on fashion. With resources diverted to the war effort, materials for clothing became scarce, leading to rationing. During a time when people had to be practical and not waste things, women started sewing their own clothes or changing the ones they had. They also contributed to the war effort by working in various industries, which led to the popularisation of trousers and more practical attire.

Clothing was designed with functionality in mind, with fewer embellishments and more straightforward lines. Uniforms became a symbol of the time, reflecting the global conflict.

1950s: The Birth of the Teenager and the New Look

1950s: The Birth of the Teenager and the New Look

In the 1950s teenagers started to have their own style and fashion preferences. This marked a cultural shift as young people started to assert their independence. Music and film influenced how they dressed, with rock ‘n’ roll and youth-oriented movies making stars like Elvis Presley and James Dean style icons for young people.

The “greaser” look with a leather jacket and pompadour haircut was popular among boys, while girls opted for poodle skirts and saddle shoes. It was a big change from the formal style of the previous decades, with bright neon colours and a more casual, youthful approach to dressing.

Christian Dior’s “New Look” dramatically changed the post-war fashion scene. Introduced in 1947, This new fashion design was a comeback of fancy and feminine styles after the serious times during the war. Dior’s designs featured nipped-in waists and soft shoulders, creating an hourglass silhouette that redefined women’s fashion. It was a celebration of luxury and elegance, with post-war clientele feeling hopeful once again.

Christian Dior became a prominent figure in the fashion industry, and his legacy continues to influence the world of haute couture.

1960s-1970s: The Swinging Sixties and Counterculture Movements

1960s-1970s: The Swinging Sixties and Counterculture Movements

The 1960s were a time of profound change and creativity. The Swinging Sixties were characterised by bold and vibrant styles, psychedelic patterns, and mini skirts that defied conservative style. The fashion scene was dominated by youthful energy, and London became the epicentre of this fashion revolution.

Twiggy emerged as a fashion icon among the youth, with her pixie haircut and doe-eyed charm. The Beatles, both in their music and fashion choices, heavily influenced the global fashion scene. Their penchant for collarless jackets and Nehru-style shirts created iconic looks that young people across the world sought to emulate.

Later in the 1970s, the counterculture movements of the time came into full swing. Beginning with the hippies, it rejected the materialism of mainstream culture and embraced alternative lifestyles and anti-establishment ideals. Flowing maxi dresses and maxi skirts, tie-dye patterns, flannel shirts, frayed jeans, platform shoes, and an abundance of costume jewellery were key elements of this style.

On the other hand, the punk movement was all about being different and kind of rebellious. Punk fashion was characterised by leather jackets, tight trousers, and a DIY ethos. The look was provocative and daring, reflecting an anti-authoritarian attitude. The clothing choices were heavily influenced by music, with bands like the Sex Pistols and The Clash leading the way.

1980s-1990s: Power Dressing and Grunge

1980s-1990s: Power Dressing and Grunge

The 1980s brought about a big shift in fashion with the rise of power dressing. People wanted to show off and make a strong impression. You’d see big shoulder pads, flashy patterns, and bright colours everywhere. Pop culture, including TV shows like “Dynasty” and music videos, heavily influenced the fashion trends.

Designer brands gained immense popularity, with many fashion houses like Ralph Lauren reshaping men’s fashion with their preppy, “American Dream” style, and other key figures like Japanese designer Kenzo Takada starting to be a global force.

It was an era where fashion became a symbol of confidence and empowerment.

But by the 1990s, fashion witnessed another departure from the ethos of the previous decade. The Grunge movement came into being. Grunge fashion was characterised by flannel shirts, tie-dye patterns, baggy clothing, and a rugged, no-fuss aesthetic. It was a direct reaction to the fast fashion and booming consumer society of the 1980s. The style was defined by its “worn loosely” ethos, embracing a look that was both anti-popular and anti-fashion.

2000s-Present: The Digital Age and Sustainable Fashion

2000s-Present: The Digital Age and Sustainable Fashion

The turn of the 21st century shifted the fashion industry, thanks to the digital age. Technology, social media, and fast fashion dramatically changed the way we deal with clothing. With the advent of e-commerce and online shopping, consumers found themselves just a few clicks away from the latest trends, making fashion more accessible than ever before. Fashion magazines were joined by fashion bloggers and influencers, who became the new tastemakers.

The fashion industry embraced this digital revolution, with brands using social media to connect directly with their customers and promote new collections. The runway fashion shows, once exclusive to the industry elite, were now live-streamed to a global audience. In this era, fashion evolved rapidly, with trends coming and going at an unprecedented pace.

As we entered the 2020s, fashion began to face another significant phase. The growing awareness of environmental issues led to a shift towards sustainability in the industry. Sustainable fashion became a movement. Consumers, now more than ever, demand transparency in the fashion supply chain, ethical production practices, and eco-friendly materials. Designers and brands started embracing these demands, exploring recycled fabrics and sustainable farming.

The focus was on creating clothing that lasted longer and challenging the fast fashion model, which was known for its disposability and rapid production. In the 2020s, being modern women or men was about aligning your fashion choices with your values and not just about the latest trend.

Influential Designers and Style Icons in the Fashion Industry

The world of fashion has been enriched by the brilliance and innovation of a select few designers and style icons who have not just followed trends but have set them. These visionaries have left an indelible mark on the history of fashion. They’ve taken risks, challenged the status quo, and created designs that transcend time. Here, we’ll spotlight some of these iconic figures and their significant contributions.

Coco Chanel

Coco Chanel, the epitome of chic and elegant, was a true trailblazer in the world of fashion. Her designs changed women’s fashion big time by getting rid of the tight corsets and making clothes that were comfortable and functional. Her iconic pieces like the little black dress and the Chanel suit remain classic symbols of sophisticated style.

Christian Dior

Christian Dior, a name synonymous with luxury and opulence, redefined post-war fashion with his “New Look.” His extravagant, feminine designs with nipped-in waists and full skirts provided a stark contrast to the austerity of wartime clothing. Dior’s impact on the fashion world was profound and continues to influence haute couture today.

Yves Saint Laurent

Yves Saint Laurent, the enfant terrible of the fashion industry, consistently challenged the norms. He introduced ready-to-wear clothing and is known for his groundbreaking tuxedo-style jacket for women. Saint Laurent was a pioneer of androgynous fashion and laid the foundation for gender-neutral clothing.

Ralph Lauren

Lauren is a name synonymous with American luxury and sophistication. He pioneered the concept of “lifestyle branding,” creating a world where fashion extends beyond clothing and becomes an embodiment of a particular way of life. His Polo Ralph Lauren line introduced the classic American style, marked by preppy fashion and the iconic Polo emblem.

Audrey Hepburn

Audrey Hepburn, with her grace and understated elegance, continues to inspire fashion enthusiasts. Her collaboration with designer Hubert de Givenchy in “Breakfast at Tiffany’s” introduced the world to the little black dress, a symbol of timeless style. Hepburn’s gamine look, complete with cropped hair and ballet flats, remains an enduring influence.

David Bowie

David Bowie was a shape-shifter in every sense, and his influence extended far beyond the music world. Bowie’s ever-evolving persona and eclectic fashion style challenged conventional gender norms. His Ziggy Stardust persona, complete with bold makeup and flamboyant ensembles, made him a style icon and a symbol of androgynous fashion.

Kate Moss

Kate Moss, often described as the ultimate ’90s supermodel, redefined the concept of “cool” in the fashion world. Her dresses were imitated the world over, and her minimalist, grunge-inspired style influenced a generation. Moss’s effortless, “just-rolled-out-of-bed” look became a hallmark of the era.

When Did Fashion First Begin?

The concept of fashion, with constantly changing trends and styles, began to take shape in ancient civilisations.

The first recorded evidence of fashion dates back to around 2000 BCE in ancient Egypt. The Egyptians had a keen sense of style, with clothing playing a significant role in their society. Both men and women wore garments made from linen, and clothing was used not only for practicality but also as a symbol of social status. Elaborate and finely tailored clothing was reserved for the elite, while simpler garments were worn by the common people.

Ancient Mesopotamia, which is present-day Iraq, also contributed to the early history of fashion. The Sumerians, who inhabited this region, created some of the earliest known textile and clothing materials. Their clothing consisted of draped garments made from wool and linen, adorned with intricate designs.

In a sense, fashion has been a part of human history for tens of thousands of years, evolving from a practical necessity to a means of self-expression and social distinction.

What Is the Oldest Fashion History?

The oldest known evidence of fashion history is a matter of debate among historians, as it’s challenging to pinpoint the exact moment when fashion, in the modern sense, first emerged. However, there are several contenders for the title of “oldest fashion history.”

One notable contender is the Venus of Willendorf, a small statuette dating back to approximately 28,000–25,000 BCE. While not clothing per se, this figurine depicts a woman with ample curves and intricate patterns etched into her body. Some believe these etchings could represent clothing or body ornamentation, suggesting early artistic and fashion inclinations.

Another ancient artifact that sheds light on fashion history is the Ötzi the Iceman, a naturally mummified man from around 3300 BCE found in the Alps. Ötzi’s attire consisted of a complex ensemble made of materials like leather, fur, and plant fibres. His clothing was not just for protection from the harsh Alpine climate; it also displayed a degree of sophistication and style in its construction.

In Mesopotamia, around 3000 BCE, the Royal Standard of Ur depicts scenes of war and peace, showing people dressed in various styles of clothing, including detailed garments with embellishments.

What Was the Fashion from 1900 to 1920?

The period from 1900 to 1920 marked a time of significant change in the history of fashion. It bridged the gap between the elaborate and often restrictive styles of the late 19th century and the more liberating fashion trends of the Roaring Twenties.

At the start of the 20th century, fashion was still heavily influenced by the late Victorian and Edwardian eras. Women’s clothing remained long and flowy, characterised by high necklines and voluminous skirts. Parisian fashion houses set the tone for elegant and opulent attire.

In the early 1900s, men’s fashion also saw a transition. Tailored suits with high collars and a straighter silhouette became the norm, reflecting a departure from the ornate styles of the 19th century.

Then came the outbreak of the First World War in 1914 which had a profound impact on the history of fashion. Practicality and functionality became paramount as women took on new roles in the workforce, including serving in the military and factories. Women’s fashion started to shift towards more functional designs, with shorter skirts and simpler lines, a trend that would pave the way for the flapper style of the 1920s.

Chanel, the iconic French fashion designer, cannot be overlooked in the context of early 20th-century fashion. She was a pioneer in introducing more comfortable and less constricting clothing for women. Her use of jersey fabric and the little black dress set the stage for modern, practical fashion. Chanel’s own label, with its trademark interlocking CC logo, gained popularity rapidly.

What Are 3 Interesting Facts About Fashion?

Fashion is a fascinating and ever-evolving world, and there are many intriguing facts that reveal its rich history and evolution. Here are some interesting facts about fashion:

The First Fashion Designer

The concept of fashion designers is relatively recent, but the title of the first fashion designer is often attributed to Englishman Charles Frederick Worth. He revolutionised the industry in the 19th century, making his name synonymous with haute couture. What set him apart was not just his skill in creating exquisite garments but also his business acumen.

Worth was the first to sew his label into his creations, effectively creating a brand. This marked the beginning of the designer culture that persists in the fashion industry today. His legacy endures, reminding us that the fusion of artistry and entrepreneurship is a hallmark of fashion’s evolution.

The Evolution of the High Heel

Originally worn by Persian cavalry in the 9th century for stability while shooting arrows, high heels were adopted by men in the 10th century for horseback riding. Over time, high heels became associated with nobility and status.

In the 16th and 17th centuries, European aristocrats, particularly men, wore high-heeled shoes to symbolise their elevated social position. However, their elevated status soon transitioned to women’s footwear when women of the French court started wearing heels as a way to emulate the fashion-forward monarch, King Louis XIV of France. Now with various styles and heights, high heels remain both a fashion statement and a subject of debate due to their impact on foot health.

Wedding Dresses Weren’t White

White wedding dresses, while popular, were not always the norm. In many cultures throughout history, brides wore dresses that were often the best they had but not necessarily white. Blue was a popular choice as it was associated with purity and was often used in European bridal attire during the Middle Ages. In ancient Rome, brides often wore yellow, which symbolised fertility.

It wasn’t until 1840 when Queen Victoria married Prince Albert in a white satin dress, a colour choice that was unusual at the time, that the tradition of white wedding dresses gained significant popularity in the Western world. Queen Victoria’s wedding was widely covered in the media, and her choice of a white dress made a profound impact on fashion and cultural norms. The white gown symbolised purity and innocence, and it became fashionable to emulate the queen’s choice.

Final Note

Looking at the history of fashion, we see that it’s always changing and getting better. And, it remains as vibrant and relevant today as it was in ancient Rome or the Renaissance period. 

In this article, we’ve explored the elegance of ancient attire, the influence of religion on the Middle Ages, and the social importance of the Victorian era. But as we fast-forward to the modern world, we see a shift from these elaborate styles to something entirely different. The emergence of ready-to-wear clothing and synthetic materials would soon reshape how we perceive and wear clothes.

Fashion is a thread that weaves through every era, connecting us to our ancestors and guiding us into the future. It reminds us that the way we wear is a reflection of who we are, who we were, and who we aspire to be.

Imani Jackson

Imani Jackson is a writer born, raised, and based in South London. She developed a keen eye for style through her habit of observing people’s clothes in the street every day. When she isn’t doing that, she likes to spend her time writing about the trends she sees, going out and dancing with the girls, or curating her R&B playlist for the next round of people-watching.

  • 1