Get up close with luxury and star-studded glamour as Gucci unveils its latest campaign, “The Beloved Show.”
Creative Director Alessandro Michele has once again worked his magic, enlisting an impressive lineup of A-list talents to grace the spotlight alongside the Italian brand’s most treasured handbag lines.
The result? An iconic late-night talk show-inspired campaign that is captivating and stylish. Michele brings together some of Hollywood’s finest, including fashion icons Harry Styles, Dakota Johnson, Serena Williams, Awkwafina, Diane Keaton, Sienna Miller, and the incomparable host, James Corden, to create magic on the screen.
These stars shared the limelight with Gucci’s “Beloved Lines” handbags—Dionysus, GG Marmont, Gucci Horsebit 1955, and Jackie 1961. Each bag is a work of art in itself, carrying the legacy of Gucci’s impeccable craftsmanship and timeless designs.
As you watch “The Beloved Show,” you’ll experience a delightful game of cross-references between two great protagonists—the mesmerizing bags and the incredible talent.
But this campaign is more than just a display of talent and luxury; it’s a celebration of the concept of “beloved.” Michele’s clever and ironic take highlights how these handbags hold a special place in his life and in the lives of many others. The bags become the true stars of the show, reminiscent of classic TV talk shows where the bag itself is the centre of attention.
Gucci once again proves why it remains at the forefront of the fashion world, where each piece is not just an accessory but an iconic tale waiting to be shared.
Harmony Korine, the cult artist, photographer, and director, collaborates with Gucci to breathe life into this vibrant campaign.