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Does Wearing Old Clothes Make You a Bad Influencer?

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Why Influencers Should Become the Face of Outfit Repeating

For years, consumers have been fed the idea that repeating an outfit is a bad thing. In the world of fast fashion and social media, it seems as though the worst faux pas you could commit is to wear and post the same outfit more than once, even if you aren’t a celebrity or influencer with a large following.

Rewearing clothing has become stigmatised, which can easily be seen in everyday people. Research shows that 61% of Brits wouldn’t choose to wear their Christmas party outfit the following year, while another survey of 2,700 people saw 49% of respondents report that they have felt self-conscious about repeating outfits at work.

It’s pretty easy to trace the cause of the stigma around outfit repeating. News sources constantly judge celebrity outfits at events or even as they walk down the streets, and wearing the same outfit is often labelled as being “caught” in an old look. In addition to this, many online influencers are often paid to go on fast fashion shopping sprees, showing their followers all the clothes they could potentially own themselves for a relatively small amount of money.

Today, even everyday people are boxed into the idea that their wardrobe needs to be constantly updated. However, more and more individuals are learning that outfit repeating is one of the best things you can do for fashion, your followers, and the environment.

We’re seeing a lot of celebrities and influencers wearing the same garments on red carpets and their posts online, with a lot of people praising this. With the rise of interest in sustainability, the view we have of rewearing clothing is quickly turning around and becoming a reason for praise for celebrities who can easily afford to never rewear again.

By doing this simple act, celebrities and influencers are showing everyone that wearing outfits more than just once or twice is a normal thing that we should have always been doing in the first place. We need to be challenging the idea that wearing your clothes, again and again, is a mistake. In fact, being confident in the outfits you love to wear will definitely inspire more people than constantly switching up your wardrobe at the cost of the planet.

Instead of looking into your wardrobe and wondering what different items you can wear, reframe your thinking by looking into your wardrobe and wondering how you can style those items differently. Accessorising is one of the easiest ways you can switch up a look, whether it’s by wearing another layer, using different jewellery, or even styling your hair differently.

Another way you can refresh your outfits without buying new ones completely is by wearing your clothes in different ways. While the fashion industry might tell us that denim trousers can’t be worn on smart occasions so they can sell us new things, we can challenge that idea and our own fashion sense by figuring out how we can wear them outside their labelled purpose. By keeping these tips in mind, you’d be surprised just how much more creative your looks will turn out.


Final Note

By building a long-term relationship with your clothing and viewing your collection as an investment rather than temporary individual pieces to be thrown away, not only will you be creating a healthier relationship with your wardrobe, but even the people around you and those following you online will follow suit.

Seeing other people enjoying the clothing that they love and that looks good on them is a lot more inspirational than seeing those in temporary outfits, so don’t be afraid to embrace your favourite pieces and wear them as much as you like.

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Ellora Sharma

Ellora Sharma is a 26-year-old fashionmonger from Leeds. She discovered her love for fashion through the many intricate and flashy designs found in the Bollywood films she religiously watched when she was younger (and continues to watch to this day). She has since developed an affinity for colourful and distinctive clothing, and loves to experiment with her style on the daily. She wants to help others find the same kind of joy and fun in clothing as she has.

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