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Created by a husband and wife team in 2004, Frugi — which is Latin for ‘fruits of the earth’ — is a UK clothing brand dedicated to making organic kids’ clothing like trousers, and some accessories that are comfortable, stylish, and made to last years while upholding their strong ethical and environmental values through their materials and how their clothing is made. This organic children’s clothing brand has vibrant prints and colours and is made of soft organic cotton material for different sizes. Your little boys and girls are sure to like Frugi kid’s clothing and wear them all day long.
We picked out a collection of dresses for nearly every occasion and weather that your kid will feel comfortable, proud, and fashionable in and that are sure to last you for years to come. Read on to shop colourful and bubbly pieces that you’ll want to add to your cart and stock up ASAP.
Dina Slub DressIf you're looking for an all-in-one dress that is colourful, versatile and has an elasticated neckline for hassle-free dressing then Dina Slub Dress is the one for you. | Spring Skater DressThe Spring Skater Dress will keep your girl looking stunning and comfortable whether she is simply attending casual events or going to school. | Romilly Reversible DressThe Romilly Reversible Dress has 2 colourful patterns. It's comfortable, airy, and perfect for any occasion. |
Functionality: Quality: Price: | Functionality: Quality: Price: | Functionality: Quality: Price: |
With a bright floral print inspired by the flora and fauna of India’s valleys, the Dina Slub Dress is perfect to pop on when your child is looking for pops of colour in their outfits.
We like the dress’s silhouette and frill collar that gives it a classic look that fits in with every occasion, and that can be easily dressed up with a good pair of shoes and additional accessories, or worn on its own with trainers or sandals on a sunny day out.
Pros | Cons |
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✔ Elasticated neckline for hassle-free dressing ✔ Great quality ✔ Versatile ✔ Colourful design ✔ Comfortable material ✔ Available in an array of sizes | ✘ Only comes in 1 colour |
The shape of skater dresses is timeless and functional, making it the perfect silhouette to go with for your kid knowing they’ll feel extra pretty while being able to move around as much as they want. This piece from Frugi’s spring collection is one you wouldn’t want to miss.
Made with the brand’s signature cotton jersey material and elastane for stretchy comfort, several super fun patterns to choose from, and a full circular skirt that girls won’t want to stop twirling around in, you really cannot go wrong with this product for everyday ease.
Whether worn alone to keep the heat at bay in the summer or layered with leggings and a warm cardigan when it starts to get chilly, make sure to shop this piece and keep it at hand all year round.
Pros | Cons |
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✔ Timeless silhouette ✔ Light and airy material ✔ Gentle on sensitive skin ✔ Comes in 5 colourful designs ✔ Comes in various sizes | ✘ Less versatile |
A piece that your kid can wear more than once without anyone being the wiser sounds like a dream come true, and the Romilly Reversible dress is one of those thoughtful items that make life that much easier.
Featuring a chambray material with an adorable horse applique on one side and a warm check pattern on the other, this is the perfect piece to shop for and keep with you when you want to pack light on the holidays, reduce wardrobe clutter, and think less about the next day’s outfit.
Pros | Cons |
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✔ Light and breezy material ✔ Elasticated neckline for hassle-free dressing ✔ Comes in 2 colourful designs ✔ Large size range | ✘ Not suitable for colder weather |
We love anything and everything bright and bold for sunny days, and the Tabitha Trapeze dress is the perfect staple to shop for this summer thanks to multicoloured patterns that reflect your child’s playfulness.
Girls will love twirling around in it thanks to its flowy and loose shape that lets them run free. Aside from its unique patterns, we’re also fond of the rounded neckline that gives it an extra pop of character.
Pros | Cons |
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✔ Versatile ✔ Eye-catching pattern ✔ Soft and comfortable material ✔ Large size range | ✘ Only comes in 1 design |
This lovely number is perfect for occasions that require smarter getups and will have girls feeling like princesses. Thanks to its fit-and-flare shape and puffy cap sleeves, this rainbow-coloured item is perfect for transitioning from day to night events without having to pack a change of clothes.
No matter the event or activity, the Kiki Hotchpotch Dress is sure to fit in while making your little one stand out.
Pros | Cons |
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✔ Versatile ✔ Eye-catching pattern ✔ Soft and comfortable material ✔ Large size range | ✘ Only comes in 1 design |
With the summer season coming up in a few months, soon you’ll have to stash away jumpers and long-sleeved dresses in favour of lighter, more breathable clothing. This Nina Ruffle Dress was designed with those sunny days in mind as it’s floaty and lightweight, ensuring that your youngsters stay comfortable even in the heat.
Crafted from 100% organic cotton, the Nina Ruffle Dress has a gorgeous colourful pattern, a tiered A-line shape with ruffle details, as well as an added cosy lining for extra comfort. This dress has also been designed to be circular and certified by the Circular Textiles Foundation as fully recyclable. This means that if this dress can no longer be worn, handed down, or patched, it can be recycled to save the Earth!
Pros | Cons |
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✔ Certified by the Circular Textiles Foundation as Fully Recyclable ✔ Lightweight ✔ Tiered A-line shape ✔ Colourful pattern | ✘ Only has 1 design |
Frugi is an organic clothing brand for children that is well-known for its dedication to sustainability and ethical practices. One of only a few children’s brands that are certified by both the Soil Association and Global Organic Textile Standards (GOTS), Frugi’s organic cotton clothing and accessories as well as its work practices are highly commendable and trustworthy.
Frugi’s claim to fame is their use of 100% GOTS-certified organic cotton in all of their clothing. This material is much kinder on the skin thanks to the lack of harmful chemicals used in the production process. This material also ensures that the clothes are built to last. While these might make their clothing’s price points a little higher than your average brand, the quality, durability, and ingenuity of their clothes and accessories are certainly worth the extra penny.
Frugi was owned by The Cornwall Group Limited, which is a UK-based company that specialises in children’s clothing and products. However, in November 2022, Frugi was acquired by Refined Brands, the parent company of fellow Cornwall-based ethical fashion brand Celtic & Co.
Since Frugi is the UK’s leading ethical clothing brand, it’s a UK-based company, with its headquarters located in Helston, Cornwall, England.
Frugi is committed to ethical and sustainable manufacturing practices and works with suppliers and factories around the world that agree with their values.
Frugi’s clothes were made in Turkey, India, Portugal, and China. They have a code of conduct that all of their suppliers must follow to ensure fair labour practices, safe working conditions, and environmentally responsible production. Additionally, they visit and audit their suppliers regularly to ensure compliance with their standards.
Dressing your child in cute prints and patterns is always a priority when going out to shop for them — and it can be easy to forget about how these items are made in the process. But with brands like Frugi, you can put such worries to rest thanks to their transparency and mission to provide children with ethically-produced organic clothing that’s incredibly cute, functional, and well-made.
No matter the products you’re looking for and no matter the stylistic tastes of your kid, you’re both sure to grow fond of all the items that Frugi puts out.
Your kid can be fashionable and be kind to the planet at the same time with sustainable clothing from Frugi. The Dina Slub Dress is the perfect go-to item for anything and everything — from casual playdates to special occasions. This lovely floral piece can easily be dressed up or down for whatever event comes your way. We like clothing that serves all sorts of purposes, and this floaty A-line dress fits perfectly in that category thanks to its classic and versatile silhouette and beautiful and childlike floral pattern.
The dress also showcases the small details that make Frugi a great brand to look at for your kids: the organic cotton material is sustainable and incredibly soft on the skin, the relaxed silhouette is unrestricted, and an elasticated frill collar allows your kid to pop it on without any fuss.
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