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13 Swimsuit Trends for Summer Style


Summer 2023 is just around the corner, and if you’re a UK fashion enthusiast, you’re probably excited about the latest swimsuit trends hitting the scene. 

Whether you’re lounging by the pool, catching some rays on the beach, or simply looking to update your swimwear wardrobe, we’ve got you covered. From high-waisted bikinis to shimmery swimsuits and crochet cover-ups, we’re here to help you stay ahead of the fashion curve.

Swimwear Trends to Try This Summer

Speaking of swimwear trends, this summer is all about variety. Want a classic bikini or a string bikini with playful print, shape, and cutouts? There are various styles to match every mood.  

High-Waisted Bikini

Let’s kick off our swimwear journey by diving into the ever-popular high-waisted bikinis. These bottoms are not only flattering but also incredibly versatile. You can mix and match them with various bikini tops for a look that suits your style like a classic, solid-coloured bottom paired with a trendy bikini top.

One-Piece Wonders

If you’re all about the one piece, you’re in luck. One-shoulder swimsuits are gaining popularity, offering a unique twist on the traditional one-piece swimsuit. These chic and stylish swimwear pieces add a touch of asymmetrical charm that’s perfect for a day at the beach. Plus, if you go for a swim in the water, you’ll be sure a one-piece won’t slip.

Bright Colours

Swimsuit Trends - Bright colours

This summer, it’s time to embrace the vibrancy of the season with bright colours. Pretty blue, sunny yellows, bold reds, and yes, Barbie pink are all the rage. Whether you’re hitting the beach or the pool, make sure your swimwear adds a pop of colour to your swimsuit collection.

Square Necklines

Swimsuit Trends - Square necklines

If you want to make a fashion statement, consider bikinis with square necklines. This chic design is flattering and a bit retro, making it a head-turning choice for the beach.

Prints and Patterns

Swimsuit Trends - Prints and Patterns

Don’t forget to incorporate some fun into your swimwear choices. Prints and patterns like florals, stripes, abstract, and animal designs can elevate your summer look.

Two-Piece Delight

Swimsuit Trends - Two-piece

Of course, we can’t ignore the timeless appeal of the two-piece swimsuit. Mix and match your bikini bottoms and bikini tops to create a unique look that’s all your own. Brands like Frankies Bikinis offer a range of options to suit every taste.


Swimsuit Trends - Cover Ups

Your swimwear look wouldn’t be complete without the perfect cover-up. From flowy skirts to stylish rash guards with long sleeves, and crochet skirts or knitwear, there are plenty of options to wear and choose from. These additions not only add style but also protect your skin from the sun and elevate your beach-to-bar look.

Ruffles and Cutouts

Swimsuit Trends - Ruffles

If you want to add a touch of whimsy to your swimwear collection, consider wearing a swimsuit with ruffles and cutouts. These playful details can instantly elevate your beach or poolside look. Whether it’s a bikini with delicate ruffle accents or a one-piece with strategically placed cutouts, you’ll be making a fashion statement wherever you go.

Mixing and Matching

Swimsuit Trends - Mix and Match

Gone are the days when your bikini top and bottom had to match perfectly. Embrace the trend of mixing and matching different colours, patterns, and styles. Wear a bold, patterned bikini top with a solid-coloured high-waisted bikini bottom for a unique and eye-catching ensemble.

Shimmer and Shine

Swimsuit Trends - Shiny bikini

Who doesn’t love a bit of sparkle? Shimmery bikinis are making a trendy splash this summer, thanks to little mermaid Halle. Whether it’s a metallic finish, sequins, or metallic thread woven into the fabric, wearing this swimsuit beauty will make you shine like a star on the beach or by the pool.

The Return of Bandeau

Swimsuit Trends - Bandeau

The bandeau top is making a comeback in a big way. These strapless tops offer a flattering, minimalist look that’s perfect for tanning without those pesky tan lines. Wear your bandeau with high-waisted black bikini bottoms for a chic, retro-inspired outfit.

Skirted Bottoms

Swimsuit Trends - Skirted Bikini

If you prefer a bit more coverage where a one-piece won’t do, skirted bikini bottoms are here to save the day. These cute and flirty bottoms provide a touch of femininity to your swimwear ensemble. They’re great for those who want to feel confident and comfortable while lounging in the sun.

Eco-Friendly Bikini Trend

Swimsuit Trends - Sustainable bikini

With environmental consciousness on the rise, many swimwear brands are offering eco-friendly bikini options. Look for swimwear made from recycled materials, as well as sustainable swimwear brands that prioritise ethical manufacturing practices. Mara Hoffman, for example, is known for her eco-conscious swimwear designs.

What Colour Is in for Swimsuits 2023?

Colour is your canvas to express your bikini summer style. Bright and bold hues are all the rage. Think sunny yellows, pretty blues, bold reds, and power pink that reflect the vibrancy of the season.

These lively shades not only make a fashion statement but also add an extra dose of energy to your beach or poolside look. So, embrace the vivid colours of summer, and get ready to turn heads in your stylish swimwear.

Are Floral Swimsuits in Style 2023?

Floral swimsuits are a timeless bikini trend that never seems to fade away. The 2023 swimwear trend continues to bloom with this style. Floral prints evoke the essence of summer, and they’re perfect for adding a touch of femininity and elegance to your swimwear collection.

Whether it’s a delicate daisy pattern or a vibrant tropical print, a floral swimsuit makes a perennial favourite. So, if you adore the beauty of blossoms, go ahead and wear it with finesse this swimwear season.

Are High-Waisted Bathing Suits in Style 2023?

High-waisted bathing suits are not just in trends, they’re here to stay as a staple of the modern swimwear world. In 2023, they remain as popular as ever. These bottoms offer a flattering fit and a touch of vintage charm, making them a versatile choice for beachgoers and pool lovers alike.

Plus, they pair beautifully with various bikini tops or can stand alone as a one-piece alternative. So, if you want to accentuate your curves and feel confident, high-waisted bikinis are your go-to option this season.

Are Speedos in Style 2023?

Speedos are making a splash once again in 2023 swimwear! While they may not be everyone’s cup of tea, these streamlined swim trunks have a dedicated fan base. Speedos are favoured for their minimalistic, sporty look, making them a popular choice among swimmers and athletes.

If you’re looking for a swimwear style that prioritises function and performance, then yes, Speedos are very much in trend this season. They’re perfect for those who want to swim, tan, and capture stylish photos all in one sleek package.

Final Note on Bikini Trends

Summer 2023 is set to be an exciting season for swimwear fashion in the UK. So, get ready to make a splash, and don’t forget to capture the life moment with a photo-perfect swimsuit outfit. With the latest swimwear trends, your summer wardrobe is complete. Enjoy the sun, sea, and style!

Ellora Sharma

Ellora Sharma is a 26-year-old fashionmonger from Leeds. She discovered her love for fashion through the many intricate and flashy designs found in the Bollywood films she religiously watched when she was younger (and continues to watch to this day). She has since developed an affinity for colourful and distinctive clothing, and loves to experiment with her style on the daily. She wants to help others find the same kind of joy and fun in clothing as she has.

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